Blogger Traffic Program

How does it work?

 

The Blogger Traffic Program is an incentive program for bloggers who regularly share high-quality content with the Hometalk community. For every 3 home and garden DIY tutorials you share on Hometalk, we’ll feature you in a direct feature in our daily newsletter, with a link back to your blog. Featured bloggers see an average of 3k+ clicks to their blog, which will translate to a boost in revenue and more subscribers. We’ll even show you how!

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What is a direct feature?

A direct feature is when a link to your blog post, not your post on Hometalk, is included in Hometalk’s daily email. Our daily email goes out to over 2M users, and a direct feature can result in anywhere from 3k-12k new page views!

How to qualify for a direct feature

In order to receive your direct feature, you’ll need to upload 3 quality posts to Hometalk to be eligible for a feature.

What is a quality post?

Our goal at Hometalk is to connect people with ideas that will inspire them to create the home they love. The best way to engage this audience is by sharing the highest quality content with them. On our end, a high-quality post is marked as "Quality Score 2."

To be considered QS2, a post must fit the following criteria

1. Be within the realm of home and garden (no recipes or fashion)

2. Be a step-by-step DIY tutorial (no house tours or round-up posts)

3. Include in-process photos to show the steps of the project

4. Have at least 180 words and 4 photos

5. Include a before photo and a beautiful after photo

6. Include a full description of what you accomplished in your post

7. Include enough instruction so that the reader can understand what you did and generally replicate your project.

Here’s a great example of a quality, engaging Hometalk post by Amanda of Dwelling In Happiness.

For more on quality scoring, check out our scoring chart here.

 

So now that you know WHAT to do, here’s HOW to do it :)

How to create a post on Hometalk

Click "+ Post project" in the top right corner. You'll be taken to our posting process where you will be able to add your tutorial.

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How to edit a post on Hometalk

Want to make some changes? No problem! Click on the three dots next to your project title, and you’ll see the option to “Edit post”.

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Don’t forget to add your direct feature links!

Once you have posted 3 posts to Hometalk, make sure to add in your direct feature links. These are 3 links to any project on your blog (that is a home and garden related DIY tutorial) for our content team to choose from when they choose your direct feature. These CAN be the same as projects you’ve posted to Hometalk, but we recommend adding in some new ones as well that our audience hasn’t seen yet. 

 

To add in your blog links, hover over your profile picture, and choose “My Dashboard”. 

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Scroll down to this section, and add in 3 links and click “update”. Make sure your blog links match your blog exactly how you entered it at the top of the page (ie: www. or https:// or http://)

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When our team chooses your feature link and schedules your feature, you’ll get an email from us letting you know which link has been chosen to be featured on what date. 

 

If the content team feels that something is missing from your project, they’ll mark it with a reason, and you’ll get an email letting you know that you’ll need to add something to bring your post up to a quality score 2. (You can also see this on your dashboard as well).

More on Dashboards

 

Your blogger dashboard is also the best place to check on the status of your posts, your feature links, and your feature status. 

 

To check the quality score of your posts, you can take a look at your dashboard, but clicking on “My Dashboard” under your profile picture. Make sure you choose “Blogger” from the dashboard tabs if you have more than one tab showing. 

 

Here you’ll be able to see your Feature Status (if you are in the queue for a feature, or if you still don’t have enough qualifying posts), and when you qualified for your last feature. You’ll also be able to see which posts have qualified towards your next feature.

Frequently asked questions

How much traffic should I expect?


This varies from blogger to blogger. We typically see anywhere from 3-6k views on any given post!




When should you expect to get featured and how often?


You can be featured as frequently as once a month (assuming you post 3 projects every 30 days). You are added to the queue as soon as your 3rd post qualifies, and typically you are featured within the following week. This timeline depends on the length of the queue at the time, though, so it can take up to 2 weeks to receive your feature.




How will I know if my Hometalk post qualifies for a feature?


You can see the status of all of your posts on the blogger dashboard! To find your dashboard, just hover over your profile photo and click "my dashboard." Then make sure you are on the "blogger" tab. If you scroll to the bottom, you'll see if your post qualifies, and if not, why. If you decide to fix the issue, make sure to click "update" once you're finished so our content team can review and rescore it! Note: Eligible posts, that have not already been used to qualify you for a feature, will expire after 1 year.




How will I know if I was featured?


We have several emails that will notify you regarding your feature- one a few days before (so that you can prepare) and one the day of! Make sure you are signed up to receive those emails by checking the box marked "Blogger Traffic Program Emails" in your email settings here.




Can I join the Instagram Program and the Blogger Traffic Program?


At this time, you can join one program or the other. If you’d like to switch programs at any time, please let Amanda or Aimee know: amanda@hometalk.com or aimee@hometalk.com





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