Instagram Influencer Program

The Instagram Influencer program was designed for Influencers who post DIY content on their feed, enabling them to grow their following by posting their content on In exchange for posting 2 "Quality Score 2" project tutorials on Hometalk in one calendar month, we offer a number of incentives including a monthly gift valuing at $40-50, features in our daily email newsletter, and features in our Instagram story and feed.

Note: The Instagram Influencer Program is currently open only to Influencers who are not part of the Blogger Traffic Program 

As we qualify influencers for the program, we look at the following criteria:

  1. Their Instagram content is DIY related and suitable for the Hometalk community

  2. Passion for DIY tutorials

  3. Beautiful quality images

Interested in joining the program? Fill out this form and we'll be in touch with more details!

What is a quality post?

Our goal at Hometalk is to connect people with ideas that will inspire them to create the home they love. The best way to engage this audience is by sharing the highest quality content with them. On our end, a high quality post is marked as "quality score 2."


To be considered QS2, a post must fit the following criteria:

  1. Be within the realm of home and garden (no recipes or fashion)

  2. Be a step-by-step DIY tutorial (no house tours or round-up posts)

  3. Have at least 180 words and 4 photos

  4. Include a before photo and a completed after photo

  5. Include a full description of what you accomplished in your post

  6. Include enough instruction so that the reader can understand what you did and generally replicate your project.

Here’s a great example of a quality, engaging Hometalk post by Amanda of Dwelling In Happiness.

For more on quality scoring, check out our scoring chart here.

Be sure to include "featurable" links here so that you don't delay your direct feature in the email.

A featurable link must:

  1. be a home and garden tutorial (not recipes or fashion)

  2. have a before photo/photo of materials

  3. be seasonally appropriate

  4. be written in English

©2018 Hometalk Bloggers Hub