• Amanda Gerow

Hometalk, Inc. Trends Report - September 2022


Have you broken out the pumpkins and flannels, yet? The Hometalk family of sites sure has!


Trending on the Hometalk Family of Sites


Here are the trends we are seeing across the Hometalk family of sites that our readers are “fall”-ing for the most!


Hometalk Hits


Mushroom Garden Decorations

Add some magic to your garden with some DIY mushrooms like these recycled garden mushrooms by Lisa Kettell. Or, add some glow to your garden this month with solar 'shroom lights like these made by Chas' Crazy Creations.


There's so "mush"room for more creative ideas and readers are loving them all!



Easy Hacks for Handling Household Bugs & Pests


The nights are slowly starting to cool down, but there are some outdoor pests that are still around. Readers are still looking for ways to keep bugs and pests away.


We are loving these lemon and herb luminaries by Kate Rodgers. They are as pretty as they are effective at warding off mosquitos. Everyone wants to know the secret to keeping your home spider and fly free - and Danya gives you all the answers here!


Foodtalk Faves


Fall Desserts That Aren’t Pies


Start thinking outside of the pie pan!


Readers are looking for tasty, easy ways to incorporate their favorite fall flavors without going down the traditional pie route.


These baked apples with graham cracker crumble by Kaylene had readers begging for more. And these boozy pumpkin truffles by Eats By The Beach are adding a new way to spice up some pumpkin.






Dishes Using Alternatives for Staple Ingredients


We're seeing huge surges in views for recipes that offer people ways to cook popular dishes without the standard staple ingredients. This soy free stir fry recipe by Marina offers readers tasty, homemade dish that also offers an alternative to those seeking a soy free option.


Gluten free? Vegan? Dairy free? Whatever the dietary choice or allergy restriction, readers are absolutely craving ways to recreate some of their favorite, home cooked meals in ways that won't compromise their health or values.


Upstyle Stars


Meltable & Mixable DIY Lipsticks


Still looking for your perfect shade? Shonagh Scott found a way for people to get the most out of those old or broken lipsticks here. Readers couldn't wait to try it out on their own and reduce their makeup waste.


Jacket Upgrades


Give those old jackets and coats some extra razzle-dazzle this year. Embellished, fringed, and patterned jackets are super popular right now. There are so many options for how you can do it all yourself instead of shopping the stores for the perfect piece. One CrafDIY Girl showed readers a few different ways to customize their coats and readers went wild.




Wows from the Web


We’re bringing the best of the web to you this month with examples and trends we’re seeing take social media by storm. Check out the examples we’ve added here to give you some new inspiration and add to your ideation.


Perfect for Hometalk…


Outdoor Halloween Decor


It's never too early to plan your Halloween decor and the internet is already bringing it with the best decor we've seen yet! Halloween garden decor is thriving and we anticipate it to really rack up the views this year. Projects like these man-eating plants are sure to add a thrill to anyone's garden. Especially if they're standing as guard for spooky tree stumps or garage door demons.


Resin Crafts


Epoxy resin might seem like a big, scary monster of a craft, but Mona at CraftKlach is sharing how easy it is to use resin to make all kinds of home decor like these back-to-school coasters or this Day of the Dead inspired resin sugar skull.


Perfect for Foodtalk…


Healthy & easy make and take meals


Being busy doesn't mean you can't be healthy. Readers are looking for fresh takes on food that keeps them full and feeling good - especially if they can eat it on the go.

Simple lunch ideas like these or easy snacks like this are exactly what our audience is looking to add to their meal prep this month.


Classic recipes with viral twists


You can't beat a classic! ... Or, can you?


Recipe hacks that take your favorite treats and recipes to the level have readers looking for more, like this cinnamon bun hack that will make you never want to go back.


We're also loving recipes like the TikTok famous feta pasta because of its tasty & easy to access ingredients.



Perfect for Upstyle…


Polymer Clay Jewelry


Polymer clay jewelry continues to grow in popularity with readers. The options are endless and posts earrings like these have audiences begging for new ideas to start molding their own earring empires.


Halloween nail art


Get your nail inspo together now so that readers are ready to show their techs or take on their next mani on their own. Halloween inspired nail art like these are a huge trend right now that we can't get enough of and our SEO keyword research agrees.


Materials Worth Mentioning


Here's a quick list of items and materials our audience is loving when it comes to DIY projects.


Challenge yourself to creating something new using one of the materials listed below.


- Wallpaper scraps

- Laundry baskets

- Pumpkins (all kinds - real, fake, DIYed)



What trend inspired you this month? Let us know in the comments below!


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