FAQ: Opting in my Content

Updated: Dec 3, 2019

What does it mean to opt-in my content?

Opting in gives Hometalk and it's partners permission to share your Hometalk projects on Pinterest and to syndicate them (that means other people can potentially earn money by sharing this content).

What are the benefits of opting in my content?

  • more visibility on your posts

  • passive income! (more details below!!!)

What's this talk about CPMs and passive income?

This is a BRAND NEW initiative that we launched the end of May 2019.

Background: Last year we got the feedback from you that you didn't like when we shared your content on Pinterest because you were having to compete with your own posts, and when Hometalk "won," you didn't get anything out of it. So we stopped sharing it altogether.

What's NEW: We dug a little deeper and after talking to many of you, we came up with this new way to share content that benefits everyone! We have access to more shareable content and you can start making money from posting on Hometalk. It's a win-win!

That sounds interesting, but how does it work?

CPM literally stands for clicks per mille (mille is 1000 in latin).

In this current iteration, you will earn a $1 CPM on your opted in content. That means if your post were to generate 100,000 clicks, you'd earn $100 without even lifting a finger! That's straight money in the bank 💰🏦

Who can share my opted in content?

Hometalk and their syndication partners

What is a syndication partner? How do I become one?

This is just another name for our partners in the Pinterest Influencer Program (PIP). You can read more about that and sign up here!

How does it work if I opt-in my content and I'm in PIP?

You will earn both your CPM for content ($1) and your CPM for PIP (ex: $8).

Here's a helpful breakdown:

If you pin someone else's content - $8 CPM

If someone pins your content - $1 CPM

If you pin your own content - $9 CPM (8+1)

*Note: while you'll earn for both, they will be calculated separately and will live on different dashboards

How does payment work?

Like with our other revenue programs, payment is made via Paypal. Once you reach the required threshold of $50, we'll send you an email about invoicing with all the necessary instructions!

Does Hometalk make the pins?

Yes and no. Pins that Hometalk shares on Pinterest are created by us. This is done both to increase click-ability (lots of A/B testing involved!) and to minimize the "competition" of Hometalk posts vs. original blog posts.

Pins that our partners share can be either the pins we create or an image from your project (the same way pinning typically works on other sites). They are not, however, creating new images when pinning your projects.

What if I change my mind? Can I opt-out?

You absolutely can! Just send us an email letting us know and we'll take care of it for you!

*An important note: we can't delete other people's pins, so anything pinned while you were opted in will remain on Pinterest and may continue to be repinned. However, once you opt-out, no new pins of your content will be made or syndicated by Hometalk or its partners.

Want to opt-in?! Fill out this form!

Still have questions? Send me an email at karaw@hometalk.com

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