Seasonal Posting

In a webinar I hosted a few weeks back, Melissa of Welcome to the Woods asked a great question about timing:

When do you start considering Hometalk posts for the new season in the email?
Well, I asked Tikva, our email editor, and her recommendation is to only start posting seasonal content on Hometalk about a month* before it's relevant since she won't feature it in the email sooner than that.*Christmas is the exception- she recommends posting Christmas content closer to 2 months before since she starts featuring that sooner and does so for longer than most other holidays.Here's a handy guide for reference:

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