6 Style Posting Requirements
Hello, Upstylers! In this post, you’ll learn the simple guidelines for creating an awesome style post, plus a few extra tips and tricks for getting your post featured in the Upstyle email which goes out to 1.5 million people!
Our goal is to inspire people with outfit ideas they can try themselves. Let's dive in!
Posting Requirements Expanded
We cover a broad range of women’s DIY fashion topics on Upstyle including styling, refashioning, sewing and caring for clothing. Within the style category, you can post about:
How to style an item of clothing
Show more than one outfit or more than one way to wear an item
Upstyle readers are interested in outfit ideas. This could mean showing multiple outfits in a post (for example: 5 summer BBQ outfit ideas) or different ways of wearing a single item of clothing or accessory (for example 5 ways to style a white tee).
When creating your Upstyle post, make it includes more than one outfit or more than one way to wear an item.
Minimum 3 quality photos
To make your post relatable, photos should showcase clothing being worn by you. Photos can be horizontal (1920x1080) or square (1080x1080).
Do not post vertical images or screen shots from instagram stories
No stock images
If using flat lay images, limit to one per post
If showing a step by step, make sure you have a GREAT after photo
Minimum 180 words
To give readers all of the information they need to replicate your looks, include a minimum of 180 words or more and provide all steps, instructions, or outfit descriptions shown. (The more info the merrier!)
Intersperse text throughout the post
Do not chunk the text at the top or bottom of the post
Links to clothing items
To make your looks accessible to readers, be sure to provide shoppable links to the clothing items you’re showcasing.
You’re welcome to use affiliate links
Reward Style widgets currently do not work on Upstyle, but text links do
Tips for getting your post featured
Our editors scour Upstyle every day and select posts to feature in our daily email. Here are a few tips to know what they’re looking for and get your posts noticed!
Relatable: Solves a desire or a need many people have using items that are easy to buy or already owned.
Innovative: A new idea or a new way to do something.
Impressive: The final look is beautiful, desirable, or the idea is clever and desirable.
We hope these guidelines and tips have been helpful and look forward to seeing your posts! Questions? Please email your community manager, anytime. We love hearing from you.
Blogger program: email@example.com
Fashion contributor (instagram) program: firstname.lastname@example.org