Upstyle Blogger Traffic Program

How does it work?


The Blogger Traffic Program is an incentive program for bloggers that helps you grow your traffic and audience and reach. For every 3 (existing) blog posts you share on Upstyle, we give you a direct feature in our daily newsletter, with a link back to your blog. Bloggers in the program see an average of 2k+ clicks to their blog for every direct feature, which translates to a boost in revenue and more subscribers. 

Group 28 Copy.png
Group 29 Copy.png
Group 19 Copy.png

What types of posts are you looking for?

Our goal at Upstyle is to help women personalize their wardrobe by creating looks they love through DIY, upcycling, sewing, and styling clothing.


We look for posts that meet the following criteria:

1. Includes a step by step tutorial

2. Includes images showing most of the steps

3. Contains a minimum of 4 pictures and 100 words

Here are a couple of examples of posts that meet these criteria:

Pinned/Tried/Loved It: DIY Heart Patterned Jeans

Up-Cycled Handbag DIY Tutorial

​Do I need to create new content?

Nope! The beauty of the program is that you can share existing blog posts from years past so there’s no extra work required on your part!

What is a direct feature?

A direct feature is when a link to your blog post is included in Upstyle’s daily email. Our daily email goes out to over 1M users, and a direct feature can result in anywhere from 1k- 3k new page views to your blog!

How often can I get featured?

You earn one feature for every 3 blog posts you share on Upstyle. You can earn one feature per month.

How to upload a post on Upstyle

Click "+ Tutorial post" in the top right corner. You'll be taken to our posting process where you will be able to add your tutorial.

Screenshot at Dec 01 12-12-56.png

How to edit a post on Upstyle

Want to make some changes? No problem! Click on the three dots next to your post title, and you’ll see the option to “Edit post”.

Screenshot at Dec 01 12-13-35.png

Don’t forget to add your direct feature links!

Once you have posted 3 posts to Upstyle, make sure to add in your direct feature links. These are 3 links to any post on your blog for our content team to choose from when they pick your direct feature. These CAN be the same as the posts on Upstyle, but we recommend adding in some new ones as well that our audience hasn’t seen yet. 


To add in your blog links, hover over your profile picture, and choose “My Dashboard”. Scroll down to this section, and add in 3 links and click “update”.

Screenshot at Dec 01 12-14-01.png

When our team chooses your feature link and schedules your feature, you’ll get an email from us letting you know which link has been chosen to be featured on what date. 


If the content team feels that something is missing from your post, they’ll mark it with a reason, and you’ll get an email letting you know that you’ll need to add something to bring your post up to a quality score 2. (You can also see this on your dashboard as well).



Your blogger dashboard is also the best place to check on the status of your recipes, your feature links, and your feature status. 


To check the quality score of your recipes, you can take a look at your dashboard, but clicking on “My Dashboard” under your profile picture. Make sure you choose “Blogger” from the dashboard tabs if you have more than one tab showing. 


Here you’ll be able to see your Feature Status (if you are in the queue for a feature, or if you still don’t have enough qualifying posts), and when you qualified for your last feature. You’ll also be able to see which recipes have qualified towards your next feature.

Frequently asked questions

How much traffic should I expect?

This varies from blogger to blogger. We typically see anywhere from 1k - 3k views on any given post!

When should you expect to get featured and how often?

You can be featured as frequently as once a month (assuming you post 3 posts every 30 days). You are added to the queue as soon as your 3rd post qualifies, and typically you are featured within the following week. This timeline depends on the length of the queue at the time, though, so it can take up to 3 weeks to receive your feature.

How will I know if my Upstyle post qualifies for a feature?

You can see the status of all of your posts on the blogger dashboard! To find your dashboard, just hover over your profile photo and click "my dashboard." Then make sure you are on the "blogger" tab. If you scroll to the bottom, you'll see if your post qualifies, and if not, why. If you decide to fix the issue, make sure to click "update" once you're finished so our content team can review and rescore it! Note: Eligible posts, that have not already been used to qualify you for a feature, will expire after 1 year.

How will I know if I was featured?

We have several emails that will notify you regarding your feature- one a few days before (so that you can prepare, and optimize your blog post for the extra traffic) and one the day of! Make sure you are signed up to receive those emails by checking the box marked "Blogger Traffic Program Emails" in your email settings here.

Can I join the Instagram Program and the Blogger Traffic Program?

At this time, you can join one program or the other. If you’d like to switch programs at any time, please let us know:


How do I sign up?


Email for more information or to sign up!