Fashion Tutorial Posting Guidelines  

Hello, Upstylers! In this post, you’ll learn the simple guidelines for creating an awesome Upstyle post, plus a few extra tips and tricks for getting your post featured in the Upstyle email which goes out to two million people!


Our goal is to inspire people with tutorials that are relatable, innovative, and accessible. Let’s dive in!


Posting Requirements Expanded

On Topic

We cover a broad range of women’s DIY fashion topics on Upstyle. Within the DIY category, you can post about:


  • Sewing tutorials

  • Refashions / Upcycles

  • DIY handbags, jewelry, accessories

  • Clothing care (washing, removing stains, etc.)

Minimum 180 words


To give readers all of the information they need to replicate your tutorials, include a minimum of 180 words or more and provide all steps, instructions, or descriptions shown. (The more info the merrier!)


  • Intersperse text throughout the post

  • Do not chunk the text at the top or bottom of the post

Minimum 4 quality photos


Include a “before” picture (when relevant) and step-by-step process pictures showing how you did it.  Also include an “after” photo of the item being worn by you. Photos can be horizontal (1920x1080) or square (1080x1080). 


  • Please do not post vertical images or screen shots from instagram stories

Links to Patterns

When relevant, be sure to provide shoppable pattern links if showcasing specific patterns.

Tips for getting your post featured 

Our editors scour Upstyle every day and select posts to feature in our daily email. Here are a few tips to know what they’re looking for and get your posts noticed!


  • Relatable: Solves a desire or a need many people have using items that are easy to buy or already owned.

  • Innovative: A new idea or a new way to do something.

  • Impressive: The final look is beautiful, desirable, or the idea is clever and desirable.


We hope these guidelines and tips have been helpful and look forward to seeing your posts! Questions? Please email your community manager, anytime. We love hearing from you. 


Blogger program:

Fashion contributor (instagram) program: