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What does it mean to opt-in my content?

Opting in gives Upstyle and its partners permission to share your content and your images on Pinterest and to syndicate them (that means we add them to our library, where Upstyle and our syndication partners will be able to pin Upstyle’s pins created with your images on their Pinterest boards).

What are the benefits of opting in my content?

1. More visibility on your posts​

2. Passive income

That sounds interesting, but how does it work?

CPM literally stands for clicks per mille (mille is 1000 in Latin). 


In this current iteration, you will earn a $1 CPM on your opted in content. That means if your post were to generate 100,000 clicks, you'd earn $100 without even lifting a finger! That's straight money in the bank.

Who can share my opted-in content?


Upstyle and their syndication partners.

What is a syndication partner? How do I become one?

You can read more about becoming a syndication partner here. Please note that while you can join the opt-in program, the syndication partner program is not yet available on Upstyle. 

How does payment work?

Like with our other revenue programs, payment is made via Paypal. Once you reach the required threshold of $50, we'll send you an email about invoicing with all the necessary instructions.

Do we make the pins? 

Yes and no. Pins that we share on Pinterest are created by us. This is done both to increase click-ability (lots of A/B testing involved!) and to minimize the "competition" of Hometalk posts vs. original blog posts.


Pins that our partners share can be either the pins we create or an image from your project (the same way pinning typically works on other sites). They are not, however, creating new images when pinning your projects.

What if I change my mind? Can I opt-out?

You absolutely can! Just send us an email letting us know and we'll take care of it for you!

An important note: we can't delete other people's pins, so anything pinned while you were opted-in will remain on Pinterest and may continue to be repinned. However, once you opt-out, no new pins of your content will be made or syndicated by Upstyle or its partners.

Want to opt-in? Fill out this form

Still have questions? Email


Pinterest Opt-In Program